Digital Marketing

Course Description

The Digital Marketing (OV-6879-DM) course introduces students to the modern concepts, strategies, and tools of digital marketing. The program equips learners with practical knowledge of search engine marketing, display advertising, email campaigns, mobile marketing, and digital analytics, enabling them to effectively plan, execute, and measure marketing campaigns across digital platforms. Students develop the skills to optimize online visibility, drive traffic, and make informed business decisions using key metrics and insights from digital media campaigns.

Learning Outcomes

By the end of this course, learners will be able to:

• Demonstrate a clear understanding of digital marketing and media concepts.
• Run effective advertisements on search engines and optimize campaigns for better performance.
• Ensure websites achieve top search engine rankings through SEO strategies.
• Implement best practices for creating, measuring, and optimizing display ad campaigns.
• Build targeted user lists, deliver effective email campaigns, and generate meaningful engagement.
• Understand and apply mobile marketing measurement and analytics.
• Make informed business decisions using metrics and insights from digital media campaigns.

Career Opportunities 

• Digital Marketing Executive / Specialist
• Search Engine Marketing (SEM) / SEO Specialist
• Social Media & Content Marketing Executive
• Email Marketing & CRM Specialist
• Digital Analytics / Marketing Analyst
• PPC / Display Advertising Specialist
• Freelance Digital Marketing Consultant

Semester Briefing 

This semester focuses on the fundamentals and practical application of digital marketing strategies and tools. Students learn to plan and execute search engine campaigns, display ads, and email marketing, while understanding SEO, mobile marketing, and digital analytics. Emphasis is placed on measuring campaign performance, optimizing digital efforts, and making data-driven decisions. Through practical exercises and real-world projects, learners gain hands-on experience in managing effective digital campaigns that drive engagement, traffic, and measurable results for businesses.